Truth #1: Businesses thrive on customers.
Truth #2: One bad customer experience is enough to spoil an establishment or brand image.
Truth #3: A tarnished reputation is hard to restore.
Given these three universal business truths, business owners and employers should strive hard to give their customers the best in customer service to keep customer satisfaction and loyalty high.
Nowadays, it is no longer enough to say “Thank you, and please come again” to customers. It takes a whole lot more to make them satisfied with their experience in transacting with you. That’s the tricky part. Because a satisfied customer is a happy customer, and a happy customer is a potential loyal customer.
So how does one ensure a high level of customer satisfaction, especially now that we’re in a pandemic? How can businesses and establishments deliver to and produce happy and loyal clients in 2021?
When it comes to customer satisfaction, one only needs to put himself in the customer’s shoes. What makes a customer happy? What will it take to bring them back again and again? Outstanding customer service? An efficient warranty management system? How about an excellent return-exchange policy?
While all of these things help enhance a customer’s experience, there are other important aspects of business and customer satisfaction that need to be emphasized.
- Place more value on customer loyalty
Regardless of the size of the business, customer loyalty plays an integral part in its longevity. Thus, one of the main thrusts of any business is to attract customers and keep them coming back for more without giving your competition any second thoughts. Businesses should find ways to connect with them personally and not be afraid to build relationships with them.
- Give your customers rewards and benefits
One way that a business owner can create customer loyalty is by giving them certain perks and advantages that the competition doesn’t offer. Additional benefits and rewards are always welcome, so establishments should take advantage of this knowledge. For starters, they can offer discounts, coupons, or other incentives whenever customers reach specific targets set by the business.
- Engage with them on social media platforms
Anyone who’s anyone is on social media now, including almost every business and establishment. If a business still doesn’t have a strong online presence, experts highly recommend they get started on building one so they can widen their reach. Social media platforms are a good place to start.
Facebook, Instagram, and Twitter are among the top platforms used by businesses to promote their products and engage with customers. The engaging part is crucial because it gives both existing and potential customers that the business is not beyond their reach and is willing to interact with them, even on mundane matters.
- Seriously take into consideration their feedback
One of the best things that social media offers businesses is the immediate connection with their customers. It gives them a great avenue to seek feedback from customers about their experiences. Doing so gives customers greater confidence in the brand because it is indicative of the desire to improve and take their products and services to the next level. It also shows great humility and character, which loyal customers look for in any brand or business.
Customer satisfaction is one thing business owners and employers cannot afford to neglect and take for granted. Sure, the saying “The customer is always right” is pretty subjective and dependent on context. But the thing is, a business owner should do everything in his or her power to deliver quality products and customer service to their patrons.
