Creating a successful business blog can be quite a task. WordPress today has the best CMS globally and is also the market leader. This does not mean that there are no other options present. Wix, Ghost and Weebly are snapping at the heels of WordPress with a great many sites being supported by them. Weebly and Wix are known to be super easy when it comes to creating a blog. Both CMS systems are great for personal blogs, but probably not so great for serious blogs. But know this — there is no substitute for WordPress when it comes to creating a business blog.
Besides having a marketplace that is packed with plugins that are varied and at different price points, WordPress also can facilitate an e-commerce function where you can treat your site as a marketplace. With an intuitive and comprehensive user experience being offered, you can avail yourself to the building blocks of a fully functioning site like Hyvor Talk, which is a commenting platform. There is also Yoast and tools like MonsterInsights that will help you be seen on the web.
Another great feature on WordPress would be the number of themes that are present for you to choose and integrate. Appearance is everything in the world of blogging. Having a proper site with a great deal of functionality is key. After all is said and done, make sure that you consider create an email list using something like MailChimp to keep a good email subscriber list.
Integration of apps is very important and this is why you need to choose a CMS that allows this. Remember MonsterInsights mentioned above? The truth is that Google Analytics and Search Engine Console need to be used in tandem to understand your audience and also what areas of your site are lacking.